Budweiser, the world's best-selling beer, has been a supporter of the U.S. Olympic Team for more than two decades. Sponsorship of the U.S. Olympic Team provides Anheuser-Busch with an opportunity to reach adult beer drinkers around the globe, and at the same time, to gain national and international exposure for Budweiser and the company's other brands. With the agreement, Anheuser-Busch has rights to develop an association between its beer brands and the marks and designations of the U.S. Olympic Team and U.S. Olympic Committee, in a variety of ways including television, print, radio and outdoor advertising, as well as packaging, merchandising and point-of-sale materials.